Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a booking through Butterfly Studios Pilates ("we," "our," or "us") at butterflystudiospilates.com.

1. Personal Information We Collect

When you visit our website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the site, we collect information about the individual web pages that you view, what websites or search terms referred you to the site, and information about how you interact with the site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

• Cookies - data files placed on your device that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit allaboutcookies.org.
• Log files - track actions occurring on the site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels - electronic files used to record information about how you browse the site.

Additionally, when you make a booking or appointment through Butterfly Studios Pilates, we collect certain information from you, including your name, email address, phone number, and billing address. We refer to this as "Booking Information."

We may also collect health information you voluntarily provide - such as injury history or physical limitations - solely to provide appropriate Pilates instruction.

2. How We Use Your Personal Information

We use the Booking Information that we collect generally to fulfill any bookings placed through the site (including processing your payment information, arranging your appointments, and providing you with booking confirmations). Additionally, we use this information to:

• Communicate with you about your classes and appointments
• Send appointment reminders and studio updates
• Screen our bookings for potential risk or fraud
• When in line with your preferences, provide you with information relating to our services

We use Device Information to help us screen for potential risk and fraud, and more generally to improve and optimize our site (for example, by generating analytics about how our clients browse and interact with the site, and to assess the success of our marketing efforts).

3. Sharing Your Personal Information

We do not sell, trade, or rent your personal information to third parties. We share your Personal Information with third parties only to help us provide our services:

• WellnessLiving - our booking and business management platform. You can read more about how WellnessLiving uses your Personal Information at wellnessliving.com/privacy-policy.
• Google Analytics - to understand how clients use the site. You can opt out at tools.google.com/dlpage/gaoptout.
• Legal authorities - when required by law, subpoena, or to protect our rights.

4. Do Not Track

Please note that we do not alter our site's data collection and use practices when we see a Do Not Track signal from your browser.

5. Your Rights (California Residents)

Under the California Consumer Privacy Act (CCPA), California residents have the right to:

• Know what personal information we collect and how it is used
• Request deletion of your personal information
• Opt out of the sale of personal information (we do not sell your data)
• Non-discrimination for exercising your privacy rights

To exercise these rights, contact us at Sandra@butterflystudiospilates.com or call (310) 498-4982.

6. Data Retention

When you make a booking through the site, we will maintain your Booking Information for our records unless and until you ask us to delete this information. Health information is retained for the period required by applicable California law.

7. Children's Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

8. Changes

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. Your continued use of our services after changes become effective constitutes acceptance of the updated policy.

9. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us: